Getting a business online involves many steps, from domain names to website hosting. What’s missing is a business email address, a service many people still are not willing to shell up for.
At Giganizm, we often advise customers to get their own business email addresses, because of branding and structural reasons. Although, some still prefer having email forwarding setup (since it’s free).
In this guide, I would like to weight the pros and cons between setting up an email forwarding service versus paying for a business inbox.
If you are the only business owner that handles business email, and that you don’t have multiple channels (contact@…, support@…, billing@…), then email forwarding is a great option to start with.
For example, if John sends email to Jane via firstname.lastname@example.org, Jane will receive the email at email@example.com.
When your use of email forwarding grows beyond multiple channels, problems arise. Such as spam and undeliverable messages, wrong email address usage (on reply), and such.
Likewise, these problems also exist:
- When server issues arise, emails forwarded are lost or delayed during transmission.
- Emails are identified as spam because the email came from the forwarding service instead of the sender.
- When you reply with your personal email address because you forget to select the business address to reply from.
Paid Business Inboxes
With an official business email address, communication becomes a smoother place. G Suite, a business email service by Google, helps manage vast amount of email addresses easier.
Employees would have:
- their own Gmail accounts under your business domain, keeping what’s business, business.
- access to and reply from vanity emails, like contact, support, or billing emails.
- advanced spam controls. Businesses would be able to validate sent emails using DKIM (DomainKeys Identified Mail).
- their own cloud storage space for storing business documents.
- many office-related features such as Google Calendar, Google Docs, and more.
Certainly, as a business owner, we have often seen ourselves trying to bootstrap many elements together, including the usage of a personal inbox for business.
As a very small business, you may be able to get away with free Gmail accounts and some email forwarding services, but once the family becomes bigger and bigger, you’ll find yourself needing to separate them.
Are you using a business email address, or do you have an email forwarder setup? Let us know in the comments below!